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Move from guesswork to insights. Learn how to track, measure, and optimise your communication strategy with Beep's powerful analytics.
You're sending messages. But are they being read? Are they driving action? Are you reaching people at the right time? Without analytics, you're operating in the dark. With analytics, every message becomes an opportunity to learn, improve, and deliver better results.
Beep's analytics turn your communication from a cost center into a strategic asset. Track delivery rates, measure engagement, identify what works, and continuously improve your messaging. Whether you're measuring emergency alert response times, invoice payment conversions, or appointment confirmation rates, data-driven decisions beat gut feelings every time.
Improved Performance
Businesses that optimise based on analytics see 2-3x better results
Live Tracking
See delivery and engagement metrics update in real-time
Audit Trail
Every message logged for compliance and performance review
Understanding these core metrics helps you measure success and identify areas for improvement.
Percentage of messages successfully delivered
The percentage of sent messages that actually reached recipients' devices. This doesn't mean they opened it—just that it was delivered.
What affects it: Invalid phone numbers/emails, blocked contacts, technical failures
How to improve: Regularly clean your contact list, verify contact details, remove bounced contacts
Percentage who opened/read your message
The percentage of delivered messages that were actually opened or read by recipients.
Almost all text messages are read within minutes
Industry average for business emails
High engagement, especially for conversational messages
How to improve: Better subject lines, send at optimal times, segment audience, test different approaches
Percentage who clicked a link in your message
The percentage of people who clicked on a link or call-to-action button in your message.
Good benchmark for business emails with links
Higher engagement when SMS includes links
How to improve: Clear call-to-action, compelling offer, make links obvious, use urgency appropriately
Percentage who replied or took requested action
The percentage who not only received your message but actually responded or completed the requested action (payment, confirmation, reply, etc.).
Response rates vary widely by message type:
How to improve: Make action easy, provide clear value, follow up persistently but respectfully
Percentage of messages that failed to deliver
The percentage of messages that couldn't be delivered. Understanding bounce types helps you take the right corrective action.
Hard Bounces:
Permanent failures: invalid email address, disconnected phone number.
Action: Remove from list immediately
Soft Bounces:
Temporary failures: full inbox, server down, message too large.
Action: Retry later, monitor for pattern
Healthy Benchmark: Keep bounce rate under 2%. Higher rates harm your sender reputation.
Percentage who opted out of future messages
The percentage of recipients who opted out after receiving your message. This is your most important quality signal.
Less than 1 in 200 recipients opting out is normal
Warning: Rates above 1% indicate messaging problems—too frequent, irrelevant content, or wrong audience
How to reduce: Segment better, reduce frequency, improve relevance, respect preferences
Your Beep analytics dashboard gives you a bird's-eye view of all messaging performance in one place.
Location:
Log into Beep → Click Analytics in main navigation
What You'll See:
Filtering Options:
Date Range
Last 7/30/90 days or custom
Campaign Type
Filter by automation or manual
Channel
SMS, Email, WhatsApp, or All
Audience Segment
Filter by client group or tag
Exporting Data:
Click Export to download analytics as CSV or PDF for reports, presentations, or deeper analysis in Excel.
Data without action is just numbers. Here's how to turn insights into improvements.
When you send matters as much as what you send. Use analytics to find your audience's optimal engagement windows.
Best Practice Send Times:
Test these against your own data—your audience may differ from industry averages
Never stop testing. Small changes can lead to significant improvements in engagement and conversion.
What to Test:
Example Test:
Version A: "Your invoice is due in 3 days"
Version B: "Reminder: Payment due [Date]"
→ Measure which gets higher click-through rate
Turn analytics into a habit, not an afterthought.
Set a recurring calendar reminder to review analytics on the first of each month. Look for trends, anomalies, and opportunities for improvement.
Establish your baseline metrics, then set targets for improvement. Track month-over-month progress toward your goals.
Analytics are only valuable if you act on them. If email open rates are low, test better subject lines. If SMS gets better response, shift more budget there.
Keep a simple log of successful campaigns, effective templates, and winning strategies. Build your own playbook based on real results.
Use industry standards as guides, but focus on beating your own previous performance. Your best comparison is yourself last month.
When campaigns perform well, share the results. Celebrate successes and reinforce data-driven decision making across your organisation.
You've learned how to create templates, set up automation, and optimise with analytics. Ready to put it all into action?
Our team is here to answer questions and help you get the most from Beep.
Contact Support →Book a personalised demo to see how Beep works for your specific use case.
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